Scotland’s Top Five Food Brands

We’re pleased to report that, according to a comprehensive study by Kantar Worldpanel, which highlights the brands shoppers are choosing to buy and why, we have jumped from sixth to fifth place in the top 30 chosen Scottish food brands in the country, marking our first appearance in the top five!

Our climb up the rankings follows record results for our ice cream and chocolate business, with turnover increasing by 11% and profits rising by 19% according to annual accounts to the year ending 31 May 2021.

Mackie’s crisps, a joint venture with the Taylor family, which make more than half a million packs of crisps each month, has helped the Mackie’s of Scotland brand secure the spot.

The Kantar report shows that over the last four years Mackie’s has experienced the biggest movement in ranking, alongside Tennent’s. Both Scottish brands have increased seven places compared to their position in 2018. Irn Bru regained its top spot following another strong year.

Stuart, our Sales & Marketing Director, said: “This has been a good year for Mackie’s across the board and we’re delighted to see the business continue to go from strength to strength, securing the title of one of Scotland’s most chosen brands.

“For the first time, we have achieved one of the sought-after top five spots. To be ahead of other major, famous brands is testament to the hard work of the team throughout the pandemic, to keep freezer aisles, supermarket shelves and cafes, restaurants and food outlets stocked.”

“This measure often brings up the daily necessities like bread or milk – so it’s great to see our treats like ice cream, crisps and chocolate up there with these other great Scottish brands.”

The report states that Scotland, shoppers’ loyalty to local brands is well documented and only going in one direction, with the value spent on Scottish brands increasing by 16% since the outset of the pandemic, highlighting the importance of household names that bring a sense of familiarity for shoppers who have grown up with the products.

We look forward to continuing to grow trust in and recognition of the Mackie’s brand in Scotland and beyond.

To learn more about Kantar’s Brand Footprint and explore the report data and findings, please visit: https://www.kantar.com/uki/campaigns/2022-WP-brand-footprint/home