Mackie's Privacy Policy - Mackie’s of Scotland

Mackie’s Privacy Policy

Mackies’s of Scotland is the brand name for products made by our family company, Mackie’s Ltd which is based on our Aberdeenshire farm called Westertown, Rothienorman, Aberdeenshire, Scotland AB51 8US. You are welcome to contact us via the website contact form, by email or by post or telephoning 01467 671466.

How we deal with any information supplied is detailed in the following privacy policy.

Named Contacts at Mackie’s of Scotland:

Angus Hayhow, Head of Marketing

Kerry Buchan, Digital Marketing Executive

We are committed to best practice and to protecting your privacy. We have detailed below how we might collect and use the personal data you may provide to us. We will not record and keep any information about you without your permission. We will not share your information with others. You will have an opportunity to unsubscribe whenever we communicate with you or by request at any other time.

We are committed to continual improvement in this area so may issue further notice if any improvements to the system can be found. We will keep our email club informed about any changes by email newsletter and advise on same via our “web news” to alert other visitors to the site of any updates. Please let us know if you have any further queries or suggestions.

Your Data Rights

You will have an opportunity to unsubscribe whenever we communicate with you. You may contact us by email or phone to request rectification, erasure or blocking of your personal data at any time.

We will provide reasonable and prompt assistance (within 5 business days of such a request for assistance) as may be necessary to enable us to comply with subject access requests and to respond to any other queries or complaints.

Use of your information from the website

This website has the following types of contact where you may be asked or opt to provide us with information.

This table shows a summary of how you might submit personal data and how it may be used and stored. Each area is then explained in more detail below.

Contact forms – reasonsDetails recordedHow used and retained
Registration to join Friends of Mackie’s email club and receive our newsletterEmail, how do you enjoy
your ice cream, Country
and county – where do
you live
Data is transferred to a list hosted on Campaign Monitor of “Friends of Mackie’s”. Data is retained until a request for unsubscribe is received (available at the base of all email communications from Mackie’s) when all data is deleted.

Mackie’s Goody Bag – Friends
of Mackie’s benefit

Winner is chosen by random draw from all registered “Friends of Mackie’s”. Winners will be contacted for the information required to send their prizes.
CompetitionsName, email, specific
competition answers
Data is added to the database of entries – unique to each competition. Entries held until one month after the close of the competition. Winners will be contacted for the information required to send their prizes. Winners’ addresses for the receipt of prizes will be passed on to any marketing partner to allow for the marketing partner to distribute their share of any prize offered. All personal data deleted within a month of the competition closure.

Where entrants have elected to join the Friends of Mackie’s mailing list, the relevant information will be used and retained in line with the Registration to join Friends of Mackie’s email club and receive our newsletter row above.
Competition Partner –
opt in data
Specific partner request
– usually option to join
their mailing list.
If you agreed to join the partner’s newsletter, your name, email address and any questions answered relating to your use of the partner’s service will be given to the advertising partner to be added to their newsletter database. Any such personal information will be sent in a password protected file and with assurance from the relevant marketing partner that they shall treat the personal information as required by law.
Contact Us
General Enquiry
• Online Order
• Foodservice
Name, email, phone
number, message/
The Data is recorded on the website database. The message is received by us as an email. We respond as appropriate and delete the personal data when done or every 6 months whichever is shorter period.
Contact Us
• Product (when
used to send us a
Name, email, phone
number, message/
The Data is recorded on the website database. The message is received by us as an email. The complaint details are entered on our complaint record and updated with response & resolution. This record is kept on secure hard drive and held for 5 years – to comply with our audit regulations. All personal data is deleted after 5 years.
Mackie’s 19.2 Parlour
• wi-fi use ABERDEEN
– for longer than 15
Name & emailThe data is temporarily recorded on the system database to provide the person with wifi access. Sessions of 15 minutes are automatically allowed on entering this detail & the data is deleted after the session. If email is verified, the data is held on the system database and will automatically allow access to the system on being re-entered on the next visit. The data can be deleted on request.
Mackie’s 19.2 Parlour
• Friends of the
Parlour email
Name & email
Data is recorded in the system database. A verification email is sent to the email and on response, the verified email detail is added to Campaign Monitor list of “Friends of Parlour”. Personal Data is retained until any request for unsubscribe is received when all data is deleted. Anonymised Data on visits to the parlour is recorded to report on frequency of visit.

General Storage of Your Data

Personal data submitted via our website is recorded in the database for the site.

If you unsubscribe, we delete the record from the database in the back end of the site.

Personal Data is retained as appropriate for use – as indicated in the table above.

Data Security

How we secure information. We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, SSL, firewalls, and internal restrictions on who may access data to protect our site and the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security all of the time.

Our website is hosted with WP Engine – their GDPR statement is available on request.

Further detail on the Data used from the contact forms on Mackie’s website

Registration to join Friends of Mackie’s’ Email newsletter club contact for Mackie’s Messages

We request the minimum detail of your email address, how you enjoy your ice cream and where you live. This is enough for us to be able to speak to you by email. We store as this on our mailing list of Friends of Mackie’s and we keep in touch by email. We hope to make it interesting.

The purpose is to inform you of new products and new offers and sometimes to ask for your views on our development work. We usually reward any efforts on response with the chance of some free products.

You can unsubscribe at any time – either from the link provided in one of our newsletters or by emailing We do not share your email details with anyone else unless you have specifically given your permission for that.

Registrants should be over 18 years or be made with consent of a parent or guardian. However, parents can be assured that all information issued by Mackie’s will be family friendly.

We use Campaign Monitor to store email list and to send our newsletters. Campaign Monitor are GDPR compliant.

All emails are issued with a link providing the option to “unsubscribe” from the database. Any request to unsubscribe is automatically actioned by the campaign monitor system which deletes the personal data from the database on receipt of the request.

The Campaign Monitor email system tracks how many emails are opened on receipt – because the HTML emails include a tracking pixel, which is a tiny, invisible image, that is displayed when the subscriber opens your email. When that image is downloaded from the Campaign Monitor web server, the email is recorded as being opened.


See our general competition T&Cs or individual offers for offer specific terms.

Mackie’s make indulgent treats and we believe that Ice Cream and Chocolate can be a fun indulgence. We aim to provide a mix of fact and fun on our website and on our packs. We will sometimes create offers, competitions, promotions and surveys with a reward for completion. The content for each is different (and we are always pleased to hear any good suggestions for more).

We do ask for contact information when you enter the competition – because we need to be able to contact you if you win!

You will only receive up to one reminder email if we do not receive a response to your congratulations/winner email.

This type of information is only held as a temporary record until up to one month after the advertised close of the competition when we contact the winners and delete the information.

We may share non-personal survey information (created from the competition answers) with others, such as our retailers, but only in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you.

Some offers are made in partnership with another company, this will be obvious on the entry form – where there may be a separate “opt in” question asking for your consent to hear more from that company. If, and only if, you do give this consent, we would then pass on your contact information to them.

A list of those who consent to hear more from the company specified in the offer will be downloaded and transferred to the partner with password access security.

Competition entry Data is recorded on the database for the website.

A list of those who consent to join Friends of Mackie’s is transferred automatically to the list of emails held in Mackie’s list on Campaign Monitor. The Registration form to join Friends of Mackie’s’ Email newsletter club is on the foot of most pages on our website.

Contacting Us

General Enquiries & Online Orders

You’re always welcome to contact us. We are grateful for your time spent sending messages to Mackie’s.

The purpose of our website is to inform our customers about our products and our business. We also want to communicate with our consumers, to answer any queries and to learn from the feedback we receive. You can be assured that we only use your information for our own communication to you – we do not sell or allow access to any other company.

Your contact details will only be used to enable us to reply to your message. We will not record and keep any information about you without your permission. We will not share your information with any other companies.

The Data submitted on the contact form is recorded on the website database. The message is then copied and sent to Mackie’s of Scotland by email. We then try to respond as appropriate. We delete the personal data when response is complete or every 6 months whichever is shorter period.

Making a Complaint with the Contact Us Form

We know that things can go wrong at times. We also appreciate when you take the time to tell us about any problems. Your contact details are only used to enable us to reply and investigate.

The Data submitted is recorded on the website database. The message is then copied and sent to Mackie’s of Scotland by email. We then try to respond as appropriate – when the message is received by us as an email.

The details of any complaint are entered on our complaint record which is updated with any response & resolution. This record is then kept on secure hard drive and held for 5 years – to comply with our audit regulations. All personal data is deleted after 5 years

You may request to see a copy of any data held by Mackie’s of Scotland and to see a copy of your complaint record.

Foodservice Enquiries

We are obviously keen to hear from prospective customers and to answer any trade enquiries. Please use this form to send your message which will be passed on to the sales team at Mackie’s of Scotland.

The Data is recorded on the website database. The message is copied to Mackie’s of Scotland and received by us as an email.

We will share the information with our commercial sales team so that they can respond as appropriate.

The personal data is deleted from the website database every month.

Data from Mackie’s 19.2, Aberdeen Parlour

Use of wifi in the parlour – users are asked to submit their name and email. This is required in order for the user to take responsibility for their own online activity.

The email is temporarily recorded on the system database and the user is sent a verification email. The use of the internet times out after 15 minutes unless the email is confirmed.

If the email is confirmed it is then recorded on the system database to allow access to the internet.

There is an option to Register as a “Friend of the Parlour” for Mackie’s 19.2 email newsletter club.

  • Only those who have opted into your mailing list are transferred to Mackie’s Campaign Monitor list.
  • The Captivate system only includes records and reports on the opted in users. Within this report there are calculation such as number of visits, days since last visit against the individual Friends of the Parlour.
  • The newsletter always includes a link to unsubscribe. If used the personal details are deleted from the email list.

Data is held by Captivate who are GDPR compliant.


Any photographs submitted to the site which show people must have consent of the persons shown – we will ask for confirmation and/or proof of that before using any photographs.

Other Websites

Please note that our websites may contain links or references to other Web sites. Please be aware that we have no control over these sites and our privacy statement does not apply to these sites. We encourage you to read the privacy statements and terms and conditions of linked or referenced sites you enter.

Ice Cream Dairy Visits

Completed Health declaration & authorisation forms are retained by the Quality Manager. The processing of this information is necessary under EC regulation 852/2004 on the Hygiene of Foodstuffs. Data will be retained for a maximum of 12 months following which it will be destroyed. The forms are a record which might be checked by the British Retail Consortium on their annual quality audit and will enable us to check any future incident with a record of the people who were on site at any particular time.

Visitors to our websites

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the website. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting.

We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will highlight this in advance. We will make it clear when we collect personal information and will explain what we intend to do with it.

“Implied” Consent

Mackies website operates an “Implied” consent policy with regards to cookies, by continuing to use this website you acknowledge that you fully understand the information presented below and agree to its terms. If you disagree with the use of cookies as outlined, you can turn them off using the control in the bottom left hand corner of your screen.

Use of cookies by Mackie’s Website:

  • Google Analytics – these cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come from and the pages they have visited.
  • Session Cookie – the session ID is a read-only value that uniquely identifies the current clients to the web serer. This is used purely to maintain a connected state between you and the website
  • Site cookie acceptance – this cookie is used to record if a user has accepted the use of cookies on the Mackie’s website
  • YouTube cookies – we may embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Usage Data

We may also collect information on how the website is accessed and used (“Usage Data”). This Usage Data may include nonpersonally identifiable information such as your browser type, browser version, the pages of our Service that you visited, how you arrived at our website the time and date of your visit, the time spent on those pages.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are tags, and scripts to collect and track information and to improve and analyse our Service

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Web Integrations Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy

Disclosure of Data

Legal Requirements

Web Integrations Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Web Integrations Ltd or Mackie’s Ltd.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We use 256 bit SSL encryption to encrypt information you send to us via our Service.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties may occasionally require access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyse the use of our Service.

  • Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Contact Us

If you have any questions about this Privacy Policy, please contact us in writing at Mackie’s of Scotland, Westertown, Rothienorman, Aberdeenshire, AB51 8US or email at