Mackie’s New Look

We have undergone our most comprehensive rebrand in 30 years. One of the key elements of our rebrand is our new packaging design, which focuses on ‘real dairy’ – the fresh ingredients and taste which help set us apart from some competitors.

Consumer research told us that we have three fundamental pillars for our ice cream tubs: the blue colour, the shape of the tub, and the logo illustration of a dairy maid milking a cow… so we kept these, and the new look is a clear and simple, modern design with a new curved logo set over a bigger dairymaid taking pride of place on front of our tubs, all in celebration of our farm & real dairy credentials.