Mackie's New Look - Mackie’s of Scotland

Mackie’s New Look

We have undergone our most comprehensive rebrand in 30 years. One of the key elements of our rebrand is our new packaging design, which focuses on ‘real dairy’ – the fresh ingredients and taste which help set us apart from some competitors.

Consumer research told us that we have three fundamental pillars for our ice cream tubs: the blue colour, the shape of the tub, and the logo illustration of a dairy maid milking a cow… so we kept these, and the new look is a clear and simple, modern design with a new curved logo set over a bigger dairymaid taking pride of place on front of our tubs, all in celebration of our farm & real dairy credentials.