Karin Hayhow (nee Mackie) - Marketing Director
Karin
joined the family business in 1999 in a marketing role. Her
responsibilities include consumer and corporate presentation
of Mackie's, range rationale and strategy, new product ideas
and market research, consumer communication which includes this
website, pack promotions and other competition activity and
input to design.
The
eldest in the sibling partnership, Karin is a lateral thinker
providing creative ideas in her marketing role. Achievements
include the company website, a growing club of Friends of Mackies,
celebration points (staff reward system) and many other aspects
of the company's successful product range and promotional packs.
Karin's
career before Mackie's began with an Honours Law Degree
at Edinburgh and an MBA there later - to assist moving from
law to ice cream. In addition to a short time working as a solicitor
in Scotland, Karin spent a year as a barrister in Fiji and another
two as part-time policy officer at the Scottish Sports Council
while she had two children.
Karin lives with her family in Edinburgh. Her husband says she
is full of good intentions, kids say she is always doing something
(perhaps not always what they want) and her current interests
include food, wine, the gym to allow more consumption of food
and wine, books and a bookclub (which also drinks wine), tennis
and photography.