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The
Kim Family & Mackie Family, Westertown June 2003
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Shipping
to Seoul was launched to kick off with supply to the Korean World
Cup games 2002. This exciting new venture began with a London store
visit by Kyung Wook Kim, Director of M & B Korea Co Ltd, when
he selected Mackie's Traditional ice cream as his favourite from the
full available range of UK ice creams. He made contact with us here
on the website and subsequently visited the farm.
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Mac
, Dr Hoon & Mrs Kim
Westertown, March 2004
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In
March 2004, M & B Korea Co Ltd expanded and re-branded as Mackie's
of Asia.
Mackie's
of Asia have plans to increase from their current base of 35 branded
ice cream/cafe parlours to 200 franchisees in South Korea. From
there the intend to expand throughout Asia with early plans to investigate
Japan.
Organic
produce is popular in Korea and consumer tests in Korea show similar
exceitement about a new fresh and natural ice cream from Scotland.
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Mackie's
of Scotland Cafe
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Each
shipment has to spend about 36 days at sea on a journey of over
11,000 nautical miles followed by a final train journey to Seoul.
Containers have to be packed tightly to ensure the contents are
kept firmly in place and sufficiently cold. Temperature is tracked
throughout the voyage.
South
Korea
Korea has the highest population density in the world and 50% of
the population living in the Seoul metropolitan area.
There is well established market for ice cream with market size
of £600 million in 2001. Mackie's are already in the top 8
ice cream brands there.
Keep
up to date with "Mackie's of Korea" at the Korean website
www.mackies.co.kr.
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