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Our New Product Development Kitchen, officially opened in October
1996 by Lord Maclaurin of Knebworth, then Chairman of Tesco, provides
the Kernel to our Growth programme and is a crucial resource
which enables us to maintain the quality of our ice cream and look
for new products and flavours.
The kitchen is equipped with mini plant for ice cream production which
replicates our ice cream dairy. The Kitchen is quite large and can
therefore be used as a production area to test out a new product.
The objectives of Mackie's New Product Development Kitchen
are:
- To continually
improve existing products.
- To widen the
varieties around the core products of each range and develop additional
ranges.
- To undertake
'blue sky' experimentation looking for innovative
indulgence products and to start production on a small scale to
test the market.
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